Pricing Insight

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Suite 136 117 Old Pittwater Rd, Brookvale NSW 2100

  •  Overview 
  •  Photos 
  •  Our Team 
  •  Testimonials 

Business Overview

Pricing Insight is an Australian owned advisory firm specialising in the field of price optimisation, strategy and management.


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Fri 3rd Feb

Pricing Insight uploaded a new testimonial

I have advised the chairman of Corporate Express, Ian... read more

Thu 2nd Feb

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Our Team Profiles

Ron Wood

Ron Wood




As the Director of Pricing Insight and one of Australia's leading pricing experts, Ron has trained over one thousand senior executives in Value Based Pricing techniques and margin enhancement strategies. He has devised unique and internationally recognised programs, equipping executives into dealing with pricing challenges in a practical and pragmatic way His unique approach to consulting is the result of delivering real world pricing solutions for over fifteen years to ASX and NYSE listed companies in Australasia, South East Asia and the USA. His experiences span industries of manufacturing, financial services, construction, captial equipment, metals, retail FMCG, air frieght, tourism and agriculture Ron was one of the first dedicated commercial Pricing Managers in Australia developing a national pricing strategy for iconic Australian brand Arnotts biscuits. Key achievements in this new greenfields role was the development of a national pricing team aligned to key retail channel, the development, implementation and management of a sophisticated statistical modeling toolsets, publication of a national trades spend pricing strategy and a profit improvement of over 5 million dollars EBIT in 12 months resulting from the implementation of a tradespend optimization strategy. Ron has worked in the development of pricing strategy for Fortune 500 capital equipment manufacturers such as NMHG and ASX listed building materials companies including Capral Aluminium and Carter Holt Harvey. His commercial experience spans Australia, New Zealand, Singapore, Thailand, Malaysia and the United States, as well as working with businesses from Italy, Netherlands, United Kingdom, Indonesia, Vietnam and French Polynesia. His consulting clients include some of Australia’s largest Private Equity, ASX and Fortune 500 listed companies and he works with C-Level and Senior Sales, Marketing and Finance executives to build commercially effective margin improvement solutions. He is the author of a comprehensive executive course in strategic pricing management and value pricing techniques which he has now taught to over 350 senior sales and marketing executives across Australia and New Zealand With 20 years business experience, Ron’s has wide industry experience across the value chain from food and building manufacturers, wholesalers through to retail chains such as Woolworths, Coles, Bunnings and Mitre 10. Ron works closely with sales, marketing and commercial teams to develop value based pricing solutions for contract negotiations with procurement teams and cost down consultants working on behalf of your customers

Joanna Wells

Joanna Wells


Senior Associate


Joanna Wells is a Senior Associate at Pricing Insight responsible for managing recruitment and training for pricing and commercial finance executives. Prior to joining Pricing Insight, Joanna acquired eight years experience in talent management, including executive recruitment and clinical psychology She has worked as an associate psychologist for specialist mental health services in the UK, and then joined the Social Services in England where she provided specialist social and mental health services in the greater London area. After that, she worked with Ernst and Young and later KPMG to develop talent management processes. In particular, she designed and implemented a new knowledge based leadership selection framework for accounting professionals and managed assessment centres for executives chosen for leadership potential programs Joanna has also worked in Ireland as an HR consultant for Ulster Bank – a subsidiary of the Royal Bank of Scotland. Here, Joanna managed the full recruitment life cycle for Ulster Bank’s business sector banking. This involved developing its in-house executive recruiting and selection unit and filling all senior executive positions across Ireland Joanna received her BA (Hons) from the University of Cambridge and her Msc in Organisational Psychology from The University of Manchester. In addition, she has a professional post graduate diploma in Integrative Psychotherapy and counselling psychology from the Metanoia Institute, London. Joanna is fully qualified in the area of assessment and selection holding current certification in psychometric testing (level A & B) and competency based interviewing from the British Psychological Society


Please note that the following testimonials are collected, supplied and maintained by Pricing Insight.

Malcolm Keefe - Chief Operating Officer , Corporate Express
I have advised the chairman of Corporate Express, Ian Pollard, that quite simply, Pricing Insight are the best advisors we have ever had in the business – the financial impact of their work has been outstanding they are hands on and accountable from strategy to implementation.
Greg Welsh - Chief Executive Officer , Sebel Furniture
Pricing Masterclass provided a catalyst for challenging some of the sacred cows around pricing, product, customers and service in our business. Ask yourself: is driving a 10% margin improvement across my entire business the best use of my day? Don’t delegate this; you do not have something more important to do. Do this course with your staff!
Kevin Chin - Managing Director , Arowana Capital
I would highly recommend Pricing Masterclass to C level executives who are interested in learning about how to improve their organisation’s pricing architecture and in the process better equip them to combat inflationary pressures
David Slatyer - Chief Financial Officer , Stuart Alexander & Co
Pricing Masterclass will open your eyes to the potential value which can be unlocked from a properly managed pricing function. Ron Wood and his team present proven and practical techniques that will provide any business with a strategic approach to pricing and provide a sound platform for improved earnings.
Paul Lane - Managing Director , Rubiix
Provided you have the courage to open your minds to the Masterclass concepts, you will never achieve a better return on investment – we certainly have and will continue to reap the rewards!
Shaan Beatty - Key Account Manager , BlueScope Steel
The program was highly applicable to the BlueScope situation. The BDP framework and examples of high quality trading agreements will help us improve margins without question.



maximise margins, price optimisation, optimise revenues, negotiation techniques, solutions, volume rebate management programs, discount control systems, customer pricing menus, margin expansion planning, pricing management course

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Business Hours

Monday 09:00am to 06:00pm
Tuesday 09:00am to 06:00pm
Wednesday 09:00am to 06:00pm
Thursday 09:00am to 06:00pm
Friday 09:00am to 06:00pm

Payment Options

  • Amex
  • Visa
  • Invoice
  • Mastercard