Media Relations Training
Media relations training is part of public relation training courses that are offered to public relations officers of businesses, government agencies and other organisations. The main objective of media relations training is to teach public relations officers of organisations how to properly coordinate with the different mass media outlets. Some media relations training courses are offered as in-house programs but there is a wide range of topics that are offered by independent media relations training centres.
Some of the media relations training centres are owned and operated by former or active mass media practitioners. These media relations training centres offer short-term courses and on-site seminars for companies and non-profit organisations. Some seminars are designed as refresher courses while some are designed as introductory courses for organisations that are planning to establish their own public relations department.
The media relations training seminars can help in improving the public image of companies. If a company has proper relationship with the media, a more positive impression will be formed. It is not simply about advertising but also about transparency and public accountability.
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